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SEO & AI Search Visibility · Founder-Led

Ranking on Google.
Suggested by AI.

More traffic. More leads. Built for your business.

Claim FREE, no commitment

Absolutely no commitment. Get a feel for what your new site could look like OR see how you perform on Google and AI.

Google shows you at the top. AI tells potential customers about you.
Clarity in Rankings, Clarity in Results.

One client. Per industry. Per location. No competitor overlap, your market stays yours. Only you get the service we offer.
Real Results
0%
More form submissions Live SEO campaign · Jersey recruitment client · GSC data
+0%
Total clicks 1.69k → 4.12k
#8.6
Avg position was #8.6
9.8%
Click-through rate was 9.8%
See the full case study
Forensic SEO · quietly outranking agencies 10× the size
+112%Monthly clicks · Select Recruitment ( 255 → 541)
600%+Peak form submission growth
19Modules per audit
1 / industryNo competitor overlap
What We Do

Two disciplines.
One forensic standard.

Every engagement starts with real data - GSC, GA4, GBP. No templates. No guesswork. Strategy first, always. If we can’t move the needle, we don’t take you on.

Search Engine Optimisation

Forensic technical audits, content strategy, link building, and AI citation infrastructure - all measured by leads and revenue, never vanity traffic.

Technical SEOAI Search Local SEOGBP OptimisationContent Strategy

Web Design & Development

Hand-coded and WordPress builds engineered to convert. SEO-ready from day one. GA4, schema markup, and speed-optimised as standard on every project.

Hand-Coded + HTML PackagesWordPress WooCommerceSEO-ReadyBuilt to be seen by AI
See your site as a FREE conversion-led wireframe
Claim FREE, no commitment

Absolutely no commitment. A real audit or a real wireframe, delivered to your inbox - yours to keep, either way.

Web Design

Websites that convert from day one.

Every build includes SEO foundations, GA4 setup, and LocalBusiness or relevant schema as standard. Delivered by a dedicated developer - not a junior, not a template, not an offshore studio.

Web Essential
£750 - £1,000
3–5 days

1-page coded HTML/CSS. Best for sole traders and tradespeople.

  • Hand-coded HTML/CSS
  • Fully mobile responsive
  • SEO foundations
  • GA4 & LocalBusiness schema
  • No CMS needed
Web Starter
£1,500 - £2,000
1–2 weeks

WordPress, 4–6 pages. SEO-ready. Contact form, Maps embed, GA4.

  • WordPress CMS
  • 4–6 pages
  • Contact form + Maps
  • GA4 integration
  • Handover doc + walkthrough
Web Premium / E-COM
£3,500 - £7,000+
3–10 weeks

WooCommerce, payment gateways, full product catalogue, load testing.

  • WooCommerce / E-Commerce
  • Payment gateways
  • Full product catalogue
  • Load testing
  • Full custom build
Monthly Web Retainer
Hosting, Security, updates, backups & content edits on request - included as standard
Essential / Starter / Growth
£79/month
Premium / E-Commerce
£129/month
See your new site before you pay a penny. Free conversion-led wireframe of your site - delivered same day. No commitment. No templates.
FREE Website Wireframe - SAME DAY DELIVERY →
SEO

Ranked on Google.
Cited by AI.

All SEO work is quality-checked by a veteran North Wales agency with nearly three decades in the industry. One client per industry, per location - your competitors don’t get what you get.

Start here

Not sure where you stand? Get a forensic audit first.

Free Surface SEO + AI Presence Audit. Real findings, real quick wins. Delivered in 24 hours as a branded PDF. £0 in, no commitment, yours to keep.

Forensic Audit

SEO Audit

£400 one-off

Fully credited back in your first month if you move onto SEO Core or SEO + AI Search within 30 days - or skip the audit entirely and sign straight onto a plan: it’s included free. 5–7 working days.


  • Full GSC, GA4 & PageSpeed audit
  • Full technical scan
  • Broken links, redirects & duplicate content
  • Meta tags & image alt-text review
  • GBP + local SEO review
  • Keyword gap + competitor SERP
  • AI visibility check (ChatGPT, Perplexity)
  • P0/P1/P2 written report
  • Week-by-week execution plan
  • 30-min walkthrough call
Monthly Retainer

SEO Core

£750/month

6-month minimum engagement.


  • Full Clario audit + 9-month plan
  • Technical scan + fixes
  • On-page optimisation
  • Content creation (pages, guides, FAQs)
  • GBP post creation & scheduling
  • Schema markup + internal linking
  • Link building outreach
  • GSC/GA4 monitoring
  • Monthly KPI report
  • GBP optimisation
After your campaign

Ongoing maintenance - your long-term Search Partner.

When the main campaign wraps, we don't disappear. We stay on as your ongoing Search Partner, keeping a watchful eye on your site, rankings, technical health and Google's algorithm shifts - so we can flag and fix anything that could hurt your visibility before it ever costs you traffic or leads. Proactive, not reactive: small adjustments made early to protect the positions we worked hard to win.

Not sure yet?

Why start with an audit instead of a plan.

Most clients sign straight onto a retainer - the audit fee gets credited back anyway. But if any of these sound like you, the audit is the smarter first move.

  • You’re unsure SEO can work for your business You want evidence, not a sales pitch - real keyword demand, competitor gaps, and a clear answer on whether the maths works for your margins.
  • You want actionable insights first The P0/P1/P2 surface report are yours to keep - even if you hand them to another agency or your in-house team.
  • You’ve been burned beforeIf a previous agency delivered nothing, the audit shows exactly what they missed and what’s recoverable before you commit again.
  • You inherited the site New role, new ownership, or a rebuild on the horizon - get a forensic baseline of where things actually stand.
  • Budget approval needs a paper trailA written diagnostic with priorities, timelines, and projected impact is easier to take to a board or partner than a quote.
  • You want to test the relationship 5–7 days of work, a real deliverable, a walkthrough call - before any 6 or 9-month commitment.
Bigger or more complex?

Multi-location, e‑commerce, or national campaigns are scoped individually.

Franchises, multi-branch operations, large product catalogues and UK-wide visibility plays don’t fit into a fixed monthly tier. We’ll map the work to your footprint and quote accordingly - no templated retainers, no padded scope.

Book My FREE 20-min Discovery Call →
No obligation · Usually booked within 48h
What is AI search visibility?

AI search visibility ensures your business appears in AI-generated answers - not just Google rankings. When someone asks ChatGPT or Perplexity for the best provider in your industry, the businesses that appear are those with strong entity signals, citation infrastructure, and structured content built for AI. Most agencies aren't thinking about that yet. The SEO + AI Search plan builds that infrastructure now, ahead of competitors who are still only thinking about Google.

Web Portfolio

Conversion-focused. Built to rank.

Click any project to view detail - screenshots, technical notes, and the brief behind it.

Web Premium

Marina Metro Hotel

marinametrojersey.com

Full multi-page hotel website with bookings, gallery and room catalogue.

Visit Site
Web Design

Old Smugglers Inn

Hospitality · Jersey

Pub website with menu, events, and contact-first design.

Visit Site
Web Design

Moulin de Lecq

Hospitality · Jersey

Historic pub and restaurant - atmosphere-first design rooted in heritage.

Visit Site
Web Essential

Forum Wine Bar

forumwinebar.com

Custom coded, Football Data API + Cross reference with other locations.

Visit Site
Web Starter

The Beyond Woman

thebeyondwoman.co.uk

Personal brand and coaching site with bold typography and brand-led layout.

Visit Site
Web Starter

Counselling With Lynsey

Therapist & Wellness

WordPress site for a therapist and wellness practitioner. Warm, trustworthy, calm.

Visit Site
Web Essential

Ceremonies With Lynsey

Celebrant Services

Celebrant services site with a warm, personal design aesthetic for life-event planning.

Visit Site
Want to be the next 9-month data story? One client per industry, per location. Your market stays yours.
Book My FREE 20-min Call →
SEO Clients

Real campaigns. Real KPIs.

A snapshot of active SEO retainers and delivered audits across recruitment, finance, accountancy, healthcare and trades.

Rosscot Accountants

Accountancy / Financial Services

Signed March 2026. 9-month engagement commencing April 2026 - technical SEO, GBP management, content strategy and AI search readiness.

Select Recruitment

Recruitment / Staffing

Leading Jersey recruitment agency. Full 9-month SEO Core campaign - every core metric moved in the right direction. See the case study →

Springbank Electricians

Trades / Electrical Contracting

Local electrical contractor. Full forensic SEO audit delivered - Local SEO & GBP optimisation roadmap, technical fixes, and a quarter-by-quarter execution plan.

Swoop.je

Finance / Mortgage Comparison

Jersey mortgage comparison platform. Full 19-module forensic audit covering technical SEO, content, schema, AI citation readiness and P0/P1/P2 priorities.

Island Wellness Chiropractors

Health / Chiropractic

Chiropractic clinic. Full technical audit, local keyword opportunity mapping, GBP optimisation recommendations and a structured content plan.

Case Study · Select Recruitment

Select Recruitment is growing every month.

9-month SEO campaign (April 2025 → January 2026) plus ongoing maintenance. The figures below come straight from Google Search Console - no estimates, no vanity metrics, just what the data shows.

Campaign started April 2025 Maintenance ongoing from January 2026 · 15 months of search performance reviewed
Total Clicks
0k
▲ +144% vs prior period
Avg Google Position
#0
↑ Up from #8.6
Click-Through Rate
0%
▲ Up from 9.8%
Total Impressions
0k
▲ +135% vs prior period
0%
more form submissions

Contact form submissions surged 600% over the campaign.

More people finding Select Recruitment on Google translated directly into contact form submissions and phone calls. As average position climbed from #8.6 to #6.3, and total clicks more than doubled - qualified candidates and employers started converting at a level the business had never seen.

This isn't just traffic. It's real business.

Monthly Clicks & Average Position

January 2025 → May 2026. Clicks and impressions accelerated as rankings climbed toward the top of page one.

Monthly Clicks Avg Position Form Submissions Trend
Period-on-Period
Total ClicksBefore 1.69kNow 4.12k
Total ImpressionsBefore 17.3kNow 40.6k
Avg Position (lower is better)Before #8.6Now #6.3
Click-Through RateBefore 9.8%Now 10.1%
What It Means
Rankings
#6.3 avg position

Up from #8.6. Select Recruitment now ranks on page one of Google for its primary keywords.

Form Submissions
600% more leads

More visibility translated directly into a 6× increase in people reaching out through the website - the only metric that matters.

Click-through
10.1% click rate

Held above 10% - well beyond the industry norm - even as impressions more than doubled. People see the site and choose to click.

Reach
2.4× the clicks

New searches - "jobs in jersey", "IT jobs jersey", "part time jobs"  - pushed clicks from 1.69k to 4.12k period on period.

Top Queries Driving Growth
  • recruitment jersey#2.985 clicks · 25.4% CTR
  • select recruitment#1.065 clicks · 76.5% CTR
  • select recruitment jersey#1.154 clicks · 74% CTR
  • part time jobs in jersey#9.011 clicks · 9.4% CTR
  • jersey recruitment agencies#1.66 clicks · 12.8% CTR
  • recruitment agencies jersey#3.05 clicks · 9.8% CTR
  • it jobs jersey#7.75 clicks · 21.7% CTR
  • employment agencies jersey#2.24 clicks · 20% CTR
Your turn.
Let's build your data story. Same forensic approach. Same revenue-first measurement. One client per industry, per location.
Book My FREE Call →
"
"If you haven't met Luke yet, please make sure you do. He's our go-to for all things SEO. Luke provides a bespoke, forensic deep dive audit of your website's SEO but with thought to the wider aspects of Conversion Rate Optimisation (CRO) and User Experience. He's a strategic thinker, with expertise that goes far beyond surface-level SEO but actually deeply understands what makes search algorithms tick. What impressed me most though about Luke's approach is his appreciation of real business goals & KPIs that really shape his SEO activity. It's not just about traffic, but driving revenue and long-term growth. If you're looking for a search partner that blends insight with responsiveness and a proactive approach to SEO, then Luke is your man."
James A. Matthewson
Founder & CEO, SUPERLUXE & Partners
Youngest-ever Fellow of the Institute of Direct & Digital Marketing
Former Professor of Luxury, International University of Monaco
Career collaborations with American Express, Meta, and the Richemont Group - Cartier, IWC, Montblanc, Vacheron Constantin
Manages a fine art portfolio worth over $72 million
Run by one person, by design.
Meet the founder

Run by one person, by design.

Boutique. Founder-led. Built to punch above its weight.

Clario is run by Luke Francis, a Jersey-based SEO specialist. Every strategy is built by me, every report comes from me, and every client has my direct number.

Where projects need specialist input, I work with a trusted network of developers and creatives, so you get senior expertise at every layer - without the agency overhead.

Partner Network

Senior, vetted, in your corner.

Behind Clario sits a tight network of senior, hand-picked specialists who extend what we offer in-house. Among them is a 30-year veteran of the SEO industry, with active work across some of the largest casino, university and crypto sites in the world. When a campaign calls for that depth of experience, we bring it in directly, no white-label markup, no handoff to a junior.

30-yr SEO Veteran Enterprise iGaming University & HE Crypto / Web3 Creative & Dev Network
The Process

Up and running in three steps.

1

Free Audit or Wireframe

Submit your site or business. We deliver a real forensic audit or a free wireframe - no commitment, no generic template.

2

Strategy Call

30-minute call to walk through findings, answer questions, and agree on a plan with real data and clear priorities.

3

We Build & Rank

Execution begins - your 9-month plan, week-by-week or a beautiful new website turned around efficiently. Every milestone tracked. Every result measured by revenue metrics.

FREE for Qualifying Businesses

Get a free wireframe
of your new website.

Submit your details and receive a free wireframe mockup of your site - designed to convert, built to rank. Already closing deals before a sales call.

✓ Zero commitment
✓ Delivered in 48–72hrs
✓ No templates
FREE Website Wireframe, SAME DAY DELIVERY →
FREE for Qualifying Businesses

Find out exactly
why you're not ranking.

A free, instant surface scan of your site - no audit fee, no commitment. Use it as a free guide to fix things yourself, or as proof we can help.

1
Submit your URL ~30 secJust your website and a few details. No payment. No phone call required upfront.
2
Instant surface scan immediate Automated diagnostic flags where your rankings are bleeding - technical issues, content gaps, AI-visibility blockers.
3
Branded PDF report delivered Prioritised quick-wins and clear, actionable findings - not a generic checklist.
4
DIY or scale up your callFix what you can yourself, or upgrade to the full 19-module forensic audit + execution plan when you’re ready.
~30sec
To submit
2 - 3 days
Full report
Live Data
Get My FREE Surface SEO Audit IN 24 HOURS →
Frequently Asked

The questions UK businesses
ask before working with Clario.

Straight answers. No jargon. If you have a question that isn’t here, ask Luke directly on the discovery call.

What is AI search visibility (and how is it different from SEO)?

AI search visibility is the practice of making your business discoverable and citable by generative AI engines such as ChatGPT, Perplexity, Gemini and Google AI Overview. It relies more on entity signals, schema markup, structured content and authoritative citations - not just traditional Google rankings. Clario builds this infrastructure as part of every SEO + AI Search engagement.

How long does a forensic SEO audit take?

The free Surface SEO + AI Presence Audit is delivered within 24 Hours as a branded PDF. A full 19-module forensic audit is delivered in  24 Hours and includes a 30-minute walkthrough call. The cost of the full audit is fully credited back if you sign onto SEO Core or SEO + AI Search within 30 days.

How is Clario different from a typical SEO agency?

Clario is founder-led: every strategy, every report and every call comes directly from Luke Francis. No junior account managers, no white-label outsourcing, no templated retainers. We take one client per industry, per location - so your competitors never get the same playbook. All work is quality-checked by a 30-year veteran agency partner with active campaigns across enterprise iGaming, university and crypto sites.

Do you work with businesses outside Jersey?

Yes. Clario serves clients across the United Kingdom, Europe, UAE. Most engagements run remotely with video calls and shared dashboards. Active retainer clients span trades, recruitment, hospitality, professional services, API's, SAAS products, E-com stores and personal brands.

What does the SEO Core retainer include?

SEO Core (£750/month, 6-month minimum) includes the full forensic audit, ongoing technical scans and fixes, on-page optimisation, content creation, schema and internal linking, link building outreach, ongoing GSC and GA4 monitoring, monthly reporting and a direct line to the founder.

What results have you achieved?

Most recent SEO Core campaign for Select Recruitment (Jersey): organic clicks 1.69k → 4.12k and impressions 17.3k → 40.6k period-on-period, average Google position 8.6 → 6.3, with site form submissions up 600% and 4× ROI on traffic value. Full breakdown in the case study above.

Is the free wireframe really free?

Yes. The free website wireframe is a conversion-led mock of your new site, delivered same day. No commitment, no template, no payment required. Yours to keep whether or not you go on to engage Clario for the build.

How do you measure success?

Leads, revenue and pipeline - not vanity traffic. Every campaign maps every primary keyword to a specific business outcome (enquiry, booking, sale) and reports against that monthly. Traffic without conversion is meaningless; we track GA4 events, form completions and where possible attributed revenue.

Get Started

Let's talk.

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Serving clients across the UK and Europe. Replies within 1 business day.

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  • 20-minute discovery call
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  • Walk away with at least one actionable insight
  • If we’re not the right fit, I’ll tell you
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